Always Included:
- • Memory Makers software access
- • Branded, forever-hosted Memory Bank
- • Full consent & safeguarding toolkit
- • Setup support
- • Marketing Toolkit (graphics, posters, badge)
- • Mini Impact Report template
StreetGames works with community organisations across the UK to help young people in underserved communities access sport and physical activity in the places where they live.
Working alongside StreetGames in North Wales, The Community Story Hub piloted a new way of capturing the human stories behind that activity.
Across community sessions in locations including Bangor, Holyhead, Caernarfon and Llandudno, we spoke with young people, volunteers, coaches and local delivery partners about their experiences.
Using guided questions, informal conversations and the StoryHub platform, we were able to turn those voices into a rich collection of video stories, written evidence and project insights.
The aim was not simply to create content.
It was to explore whether authentic community voices could become a practical and repeatable part of the way organisations capture, understand and demonstrate their impact.




The project was created for StreetGames and the community partners delivering activity on the ground across North Wales.
Those organisations work directly with young people, creating accessible opportunities to take part in sport, socialise, build confidence and feel part of their local community.
The people involved ranged from young participants themselves to coaches, volunteers and community leaders.
Each had a different perspective on what was happening.
Bringing those perspectives together helped create a much fuller picture of the value of the activity than attendance figures alone could provide.
Community projects create meaningful moments every day.
A young person comes through the door for the first time.
Someone who was initially quiet begins to feel comfortable.
Friendships develop.
Confidence grows.
Volunteers explain why they give their time.
Local leaders describe why an activity matters within their community.
But these moments are very easy to lose.
Community organisations are understandably focused on delivering their work. They may take photographs, record occasional videos or remember particularly powerful conversations, but without a simple system much of that evidence can remain scattered across phones, inboxes and people’s memories.
As the StreetGames project lead reflected during the pilot:
“You can end up with loads of bits of video on people’s phones, but nothing actually happens.”
The challenge was therefore not simply to gather more information.
It was to create a practical way of turning everyday community activity into usable evidence of impact.
Because numbers are important — but they only tell part of the story.
The numbers show what happened. The stories explain why it mattered.
We worked with StreetGames to create a tailored set of questions designed around the activities, participants and outcomes they wanted to understand.
Rather than formal interviews or questionnaires, we used simple open questions that gave people the opportunity to speak naturally about their experiences.
The conversations took place within the community settings themselves, helping contributors feel comfortable and allowing the stories to remain informal and authentic.
The StoryHub platform provided the structure behind the process, bringing together the questions, recordings and consent information so that the material could be organised rather than left as a collection of disconnected files.
An important learning from the pilot has also shaped how future projects will work.
Through our Story Guide Academy, organisations can now train their own staff, volunteers and community partners to have these conversations themselves.
Story Guides learn how to create the right environment, ask open questions, listen well, allow people time to respond and recognise the moments within a conversation that really matter.
Alongside this, our StorySaver guidance shows people how to use the platform, capture good-quality recordings, manage consent and preserve the resulting stories appropriately.
It means that story gathering does not have to depend on The Community Story Hub being present every time.
We provide the method, skills and technology so that organisations can continue capturing their own impact as the project develops.
The StreetGames pilot generated far more than a collection of recordings.
From the conversations gathered across the project, we were able to create:
around 30 individual video outputs;
participant and community partner stories;
written case-study material;
individual project reports;
an overarching North Wales pilot report;
a project film bringing different voices together;
a word cloud highlighting recurring themes from the conversations;
original recordings that could be used for future communications;
evidence suitable for funders, partners and stakeholders.
The same material could therefore serve several different purposes.
A single conversation might provide a quotation for a report, a short video for communications, a written case study for a funding application and evidence within a wider evaluation.
The pilot demonstrated that people were willing to share their experiences when they were given the right opportunity to do so.
Some participants spoke at length with very little prompting. Others needed a little encouragement.
The prepared questions gave everyone a starting point without making the conversation feel scripted.
As the StreetGames project lead observed:
“The questions naturally allow somebody to talk.”
The community setting was equally important.
Rather than every story depending on a formal interview or an external production team, the approach demonstrated the potential for authentic evidence to be gathered by the people already connected to the activity.
That authenticity was recognised during the project review:
“These case studies are real because they’ve come from the community partner — not from a filming crew.”
The completed reports and videos were also positively received within StreetGames, with feedback including:
“From my point of view, I think it’s great.”
“It looks really, really good.”
Perhaps the most significant outcome was that the conversation quickly moved beyond whether the pilot had worked.
It became a conversation about where the approach could be used next.
Following completion of the pilot, the project materials were shared more widely within StreetGames, including with colleagues working in Research & Insights.
The discussion began to explore how storytelling could become part of a more consistent approach to gathering evidence across future programmes.
Ideas included incorporating story capture into selected funded projects, enabling community partners to gather case studies throughout delivery rather than trying to reconstruct them at the end.
There was also interest in developing StreetGames-branded reports that could bring together:
participation figures;
project outcomes;
participant quotations;
photographs;
written case studies;
recurring themes;
video evidence.
QR codes could allow a funder or stakeholder to move directly from a written case study to hearing the participant tell that story in their own words.
The wider opportunity is therefore much bigger than producing individual videos.
It is about connecting community voice, evidence, learning and communications within one repeatable process.
The next stage is to continue those discussions with StreetGames and its Research & Insights team and explore where the model can add the greatest value across future projects and community partnerships.
✔️ Celebrate and honour residents’ lives
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🎞️ Highlight Video Reel – from £ TBC
We help councils, schools, and community groups create interactive Memory Trails — story points placed around towns, parks, and heritage sites.
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🧰 Everything you need to preserve a story — beautifully and safely.
One credit = one person’s recorded story + photos + digital hosting.
Our roots are in poetry, creativity, and community. And everything we do is guided by one belief:
If a story is worth living, it’s worth remembering.

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